There will be no brands in an EMS and no profit driven competition, so there will be no need to persuade someone to buy something from you or anyone. This means all the commercial pollution and advertisement that we have today - with all the jumbo posters and flashy signs and boards and TV commercials, radio commercials, internet spam etc. - all will be gone. There will be no need for commercials and advertisement as we know them today as they are mostly just blocking the view anyway. But of course in an EMS there will still be lots of new products coming out if people will want to have them and you will be able to get informed about them on demand, for example, by simply going on-line and searching through a database where information about all the products in the world will be stored for convenience and education. Imagine how cool the Internet will get without all the annoying commercial banners, pop-up windows etc. and also the speed with which Internet operates will increase as its bandwidth today is mostly (ab)used for commercial spam. Of course you will also be able to go into a hardware store or any other kind of store where you can just browse through everything and find what you need and then try it out practically before you buy. Everyone will have an equal access to all the products and there will be enough of them for everyone. And as noone will try and make money with products, you won't get scamed and will be able to try things before you buy them and if you don't like it, you'll be able to propose how to make them better. No deception, no bullshit exaggeration in product descriptions, no need to compare hundreds of similar products to decide which one is better - because all products in an EMS will be made at the highest possible quality. Of course there will also be television, but without all the commercial breaks and annoying advertisement. Instead of that, there can be special programs for example, where new inventions and new products are being shown and presented and you'll be able to see how they work. But the only purpose of the program will be to inform you that such products exist and how to use them. Today obviously, everyone wants to sell you something and so they brainwash you with all the mind-control deceptive commercials that only try to get you to buy the products, although the product itself is a complete waste. Everyone will get a lifetime guarantee for most of the products as they will be made to last for a lifetime or even longer anyway. So as you can see, there will be no point in making a commercial and so all the advertisement brainwash will disappear.